Niche is an Education SAAS company that focuses on helping students and parents find the school, college, or neighborhood that fits them best. In 2020, I was brought on as the Creative Director (a first for the startup) to lead a small internal team. In addition to growing and improving the everyday process of the design team, I also lead the team in a complete brand evolution*. Leaning into our focus on college-seeking students, we updated our brand aesthetic to be approachable, relevant, and confident.
