During my time at Moxie USA, I had the incredible opportunity to be part of the team that pitched and won Starbucks' marketing communications business. Collaborating closely with the Starbucks team, we developed and executed seasonal visual directions for new product launches, as well as key internal programs like ‘Happy Hour’ and ‘Stars for Everyone.’
As both a designer and creative director, I led a small team of designers and worked in partnership with our copywriter to craft compelling product communications. I also took the lead on all presentations to Starbucks Corporate, ensuring our creative vision aligned with their brand and goals.
