The Porsche Driving Experience offers enthusiasts the ultimate immersion in their favorite luxury car brand—whether it’s a day spent conquering one of three world-famous race tracks, indulging in luxury accommodations, or dining at Michelin-starred restaurants. While the experience itself exuded sophistication, the website fell short of reflecting that same standard.
Tasked with a complete overhaul of the site, our goal was to create a digital experience that matched the elegance and prestige of the Porsche Driving Experience. Working with a small but talented team of two front-end designers and one user experience designer, we reimagined PorscheDriving.com both visually and functionally. As the lead front-end designer, I guided the design process from concept to completion, ensuring every detail aligned with Porsche’s upscale brand identity.
